ThnWhn
CATEGORY: Creative Campaign
01. Introduction
ThnWhn is a dynamic fashion brand known for its innovative designs and contemporary style. Inhouse Digital collaborated with ThnWhn for their summer collection, creating a comprehensive and creative campaign that captured the esesence of their new line.
Goals and Objectives:
- Produce visually captivating photos for ThnWhn’s marketing materials and website.
- Execute a photoshoot covering the entire campaign, featuring 10 distinct looks.
Scope of Work:
- Pre-Production: Developed a detailed moodboard to align with ThnWhn’s vision for the campaign’s aesthetic.
- Production: Conducted the entire campaign photoshoot in an indoor studio as required by the brand. The shoot proceeded smoothly and efficiently, thanks to the excellent coordination and performance of the entire team.
- Post-Production: Edited and retouched all the photos selected by the brand, ensuring they met the highest standards of quality.
Challenges:
- The primary challenge was to complete the entire campaign photoshoot, including styling and makeup, within a 6-hour timeframe.
- Another significant challenge was ensuring the team maintained perfect coordination to foster a productive work environment.
02. The Solution
- The team devised a thorough pre-production plan, including deciding the order of looks to be shot.
- Online meetings were conducted with the entire team to ensure nothing was overlooked and everyone was comfortable with each other on the day of the shoot.
03. The Result
The results were outstanding, with the brand expressing their delight in the entire process and being highly satisfied with the quality of the photos produced.