Basata is an innovative fashion brand known for its contemporary and unique designs. Inhouse Digital teamed up with Basata to showcase their summer collection, crafting a detailed and creative campaign to highlight their latest garments

Goals and Objectives:

• Create visually stunning photographs for Basata’s marketing campaigns and website.
• Complete a photoshoot featuring 10 distinct garments from their summer collection.                           

Scope of Work:

• Pre-Production: Designed a comprehensive moodboard to capture Basata’s vision for the campaign’s visual aesthetic.

• Production: Executed the photoshoot in an indoor studio as specified by Basata. The shoot was seamless, thanks to the meticulous planning and coordination among the team members.

• Post-Production: Edited and retouched the selected photos, ensuring they met Basata’s high standards for quality and visual appeal.

Challenges:

• One of the main challenges was to complete the entire photoshoot, including styling and makeup, within a tight 6-hour window.
• Additionally, it was crucial to maintain excellent coordination among the team to ensure a smooth workflow and productive environment.