Moksha’23, NSUT
CATEGORY: Content Creation
01. Introduction
Initial Engagement
Goals & Objectives:
We, Inhousedigital, pitched our services to Moksha’23, NSUT’s annual tech and cultural festival, via social media.
- Pranshu, the convenor, aimed for the aftermovie to be so impactful that it would be the talk of the town, surpassing the aftermovies of IIT Bombay and other major Delhi colleges.
- Pranshu emphasized the need for 24-hour day highlights to be delivered swiftly to keep the excitement high.
Vision:
- Our goal was to capture the festival’s moments and angles in a way that showcased power, excitement, crowd engagement, and diversity.
- NSUT wanted the aftermovie to highlight the wide range of events, from comic con and decathlon fest to a car rally and grand concert stages.
Planning and Preparation:
- To achieve this, we planned to cover the festival’s energy, diversity, and grand scale, including crowd interactions. The theme of cultural unity guided our vision.
- Yash, our creative director, drew inspiration from Neil Chan’s film for Blanke at EDC festival, ensuring we knew exactly what shots and atmosphere to capture.
Team and Equipment:
- Yash (creative director) led the team, with Aditya handling production and two major cinematographers, a drone pilot, and an assistant cinematographer. Our gear included:
- Yash: Sony A74 with 16-35mm for wide shots and 70-200mm for close-ups (handheld).
- Aditya*: Sony A74 with 24-70mm on a gimbal.
- Arun: Sony A7C with 28-75mm on a gimbal and mic for crowd interactions.
- Chirag: Sony A6400 with 24-70mm (handheld).
- Drone: DJI Air 2S.
- Editing: ASUS Zephyrus G14 laptop for rapid editing.
02. Challenges and Solutions
- We faced harsh lighting, scorching sun, dehydration, a large campus with no vehicle access, back-to-back events, no break times, and gear overheating.
- We tackled these with pre-planned shot breakdowns and clear direction from Yash, allowing room for individual creativity.
Capturing the Essence:
- Our interactions with the audience, such as their excitement for performances by Divine, Vishal-Shekhar, and Aasees Kaur, were highlights.
A memorable moment was when Shekhar recorded the crowd mid-performance with one of our cameras.
Post-Production Process:
- Yash linked the aftermovie and trailer, opting for
- Original audio production over trending tracks. He recorded voice scripts from attendees, using these in the trailer with the track “Survive” by Blanke,
- creating a 3D environment with animated camera movements.
- The trailer took over a week to edit (1:20 mins) while the aftermovie (3:20 mins) was completed faster.
- The aftermovie’s opening featured Odesza’s track, blending seamlessly into another song for a powerful impact.
Post-Production Software:
- Timeline and Color Grading: DaVinci Resolve
- Audio Production: Fairlight
- VFX: After Effects
- 3D Environment and Element Creation: Blender and Cinema 4D
03. The Result
Audience Reaction:
- The reaction was phenomenal, with both the trailer and aftermovie reaching 100K views within hours.
- The trailer received an even bigger response with widespread love, shares, and comments. The daily highlights were also well-loved, with each crossing the 100K mark.
- The festival team and audience reached out with overwhelming appreciation.
Outcomes and Benefits:
- The aftermovie set a new standard, making it easier for NSUT to secure more sponsors and increase funding for future events, attracting even bigger stars like King and Sunidhi.
- Yash’s skills were highlighted, proving his capability to bringing life to high-level creative projects.
Highs and Lows:
- The love and reaction from everyone were the high points, overshadowing the bumpy journey with no significant lows. The project’s success was immensely gratifying.
Future Improvements:
- Based on this experience, we aim to improve logistical planning and gear management for future projects. This successful project boosted our confidence and skill, enhancing our ability to pitch and deliver high-quality visual experiences for future clients.
